Emily Fauske: "Part 1 Google to the Max"

Example 1: What is matched on?

PageRank Technology: PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.
PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page's importance.

Hypertext-Matching Analysis: Our search engine also analyzes page content. However, instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), our technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word. We also analyze the content of neighboring web pages to ensure the results returned are the most relevant to a user's query.

Google page rank matches with google page rank calculator because the search engine provides words that allow the perfect proximity and placement to find what you are looking for. That is why it has brought us to the link because of the words or phrases used.

Example 2: Word order and word choice matter
When searching a certain subject on the internet you can use many different keywords to get a variety of choices. Comparing keywords such as "snake grass, and grass snake" will give you two very different subjects. One talks about snakes while the other talks about a type of grass. When using extra words such as "in" and "the," the search engine will eliminate many pages that dont have anything to do with the subject your researching. When searching something word phrase and the type of words you decide to search are of much importance.

Example 3: Exploiting "fuzyy" google options-

http://www.consumerwebwatch.org/
Example 5: Limiting to parts of websites

http://www.whitehouse.gov/
On this website the reader can find information on global warming by searching energy and enviornment.

Example 6: Limiting to type of document or file
http://dl.lib.brown.edu/lincoln/sheetmusic/
Example 7: Pages from within a country